About
Rebel Android is an independent consulting practice focused on retail ecommerce and digital commerce.
Many retailers run ecommerce across a mix of platforms, systems, agencies and reporting tools.
Data sits in different places. Decisions rely on multiple dashboards and opinions.
Understanding what is actually happening across the full ecommerce operation can become difficult.
The work focuses on helping retailers make sense of ecommerce performance and identify what deserves attention next.
The goal is clarity around how ecommerce contributes to the wider retail business and where improvement will have the greatest impact.
The practice is based in Melbourne, Australia and works with retail organisations across ecommerce operations, digital commerce and technology.
What the work involves
Retail ecommerce often grows quickly and becomes complex over time.
Platforms change. New tools are added. Different teams manage different parts of the operation.
Typical work includes:
Reviewing ecommerce performance across traffic, conversion and revenue
Examining ecommerce technology and system integrations
Identifying issues that limit growth or create unnecessary complexity
Mapping the customer journey across online and store channels
Helping leadership teams decide what to prioritise next
The work is practical and grounded in real retail operations.
The focus stays on clear analysis and actions that improve how ecommerce works day to day.
Background
Rebel Android was founded by Daniel Broder, and waqs born as an anagram of his name. The business reflects the idea that ecommerce progress often comes from looking at problems in a different way.
Based in Melbourne, Australia, Daniel has more than 15 years of experience in retail ecommerce and digital commerce.
Previous senior digital and ecommerce roles include Bunnings, Politix at Country Road Group and Snooze.