Don’t Guess.
Know.

Untangle Ecommerce and focus on what really matters.


Ecommerce complexity builds quietly. Systems overlap. Priorities blur. Growth stalls - and no one agrees why.

Rebel Android helps Australian retailers cut through the noise, figure out what’s going on and move forward with confidence.

Let’s Talk


Daniel Broder

Over a decade of doing
the hard work.

Rebel Android was founded by Daniel Broder - someone who has been there, done it, and learned from both the wins and the mistakes.

That experience comes from years inside some of Australia's most recognised retail businesses, owning the ecommerce roadmap and being accountable for what happened next.

Whether it's an ecommerce replatform, a site retheme, CDP, CRM, WMS, OMS, ERP or any other 3 letter acronym - chances are it's familiar territory.

It's that hands-on ecommerce experience that gets applied to every engagement.


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Complexity doesn't arrive all at once.
It creeps in.

Ecommerce is now central to your business.

As it's grown, so has everything around it - systems, teams, initiatives, workarounds.

All layered on top of each other.

Over time, no one sees the whole picture anymore.

Small changes feel harder than they should.

Everything feels like a priority, so nothing gets the attention it deserves.

That slows profitable growth, increases cost and wastes time.

Built for moments
exactly like these.

Some decisions are too important to get wrong.

These are the ecommerce moments where clarity matters most:

  • Ecommerce performance has stalled and no one agrees why

  • You're about to replatform, restructure or change ecommerce agencies

  • Significant capital is about to be committed to your digital roadmap

  • Multiple teams are pulling your ecommerce strategy in different directions

  • A lot has changed - new platforms, new people, new spend - but results haven't moved

The real risk isn't moving too slowly.
It's moving fast in the wrong direction.

Does any of this sound familiar?

Maybe you know exactly where the problem is.

Maybe you just know something isn't right.

Either way, reach out and let's see how I can help.