I’m Daniel Broder, and at Rebel Android, my mission is simple: help traditional retailers get eCommerce right without compromising their in-store success.

With over a decade of experience, I specialise in transforming underperforming eCommerce platforms into profitable, scalable channels that seamlessly integrate with existing retail operations. In my career, I’ve worked with some of Australia's most well-known brands - including Bunnings, Snooze, and Country Road Group - to enhance their digital experience, drive online sales, and create a cohesive strategy that supports both online and offline growth.

Most traditional retailers weren’t built for eCommerce and that’s where I come in. Whether it's fixing conversion issues, optimising operations, or aligning digital and physical retail strategies, I help businesses navigate the complexities of online selling - so they can focus on what they do best.

Beyond my work, I’m a dad to two amazing girls, a husband to the most brilliant woman and a mad Richmond Tigers fan.

If you're ready to elevate your eCommerce performance, let’s talk.
Get in touch, and let’s build something brilliant.